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Whitesand Group of Companies, Inc. is a communications company based in Toronto
with a long and rich history in the publishing industry. Our newest endeavor, Whitesand
Magazine, provides a platform for the real estate and travel industries between North
America and the Caribbean. This is the first magazine of its kind to offer a
comprehensive overview of this unique market.
Distribution includes: Consumer focused, the distribution will appeal to advertisers
who are Real Estate Brokers, Investment Houses, Service Providers and Professionals
who value quality, exposure and direct contact with consumers who are and “a bridge”
between the Canada, the United States, and the Caribbean. |
Distribution & Demographic Insights
Profile of Whitesand Magazines Readers
- Target Audience includes those who are interested in:
Theatre/Opera, Jazz Festivals, Galleries, Museums; Golf/Tennis; Investing and Travel
- Own or lease two vehicles, use laptops while traveling, use cell phones
- One or more business roundtrips, rent a car at least once a year
- Use the internet for business, online hotel reservation, transportation reservation
- Own primary residence, own one or more retirement plans, own life insurance
- The household own securities & stocks, uses one or more financial services
- College & advance graduates, average household income $96,000
- Adult Baby Boomers with disposable income, Upcoming & Recent Retirees
- Adults 36-54 with a median income of $75K
- Ontario, Canada 40% (Concentration Toronto Metro)
- United States 55%
- US East Coast (Concentration NYC, Washington DC)
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California (Concentration LA Metro, SFO)
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Florida (Concentration Miami Metro)
- Caribbean 5%
- Primary distribution outlets include (targeted)
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Complimentary distribution to luxury hotels, airline first class lounges, tour
operators
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Professional offices (including advertising realtors), trade shows, university
faculty
- Upscale spas, restaurants, golf courses/clubs and other private
organizations
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Median Age for (Canadian) Distribution
Area |
Median Age |
Male |
Female |
| Peel |
35.6 |
35.0 |
36.1 |
| Durham |
37.7 |
36.8 |
38.5 |
| York |
37.5 |
36.7 |
38.2 |
| Toronto |
38.4 |
37.4 |
39.3 |
| Halton |
38.4 |
37.6 |
39.2 |
Source: Statistics Canada |
New York has the population and money to go places…
Of the more than 28 million Americans who traveled overseas in 2005, 15% were New York City
residents and 29% were from the middle Atlantic region that includes New York, New Jersey and
Pennsylvania. More than 6.7% of the households make more than $100,000 per year, according
to the U.S. Department of Commerce.
California Sets the “Golden” Standard…
The median family income for Beverly Hills and Malibu is over $123,000 per year, according to
the 2000 US Census Bureau. Between the Entertainment Industry and the Real Estate Market,
this California is the unparalleled luxury and opulence.
Washington, DC - People, Politics and Power …
Got Stress Relief? Need we say more?
Whitesand Magazine’s Editorial Content is to be 40% from North America and 60% from
tropical countries. The North American content will attract the targeted affluent consumer
base, thus providing additional value for our advertisers. 90% of the villas, rental
properties, and hotels are foreign owned. Consequently, Whitesand Magazine is a great
opportunity to showcase properties and services. Volume 1 of Whitesand Magazine will debut in Nov of 2007 as a quarterly publication.
Magazine Sections
Investor’s Education
- Investment Articles, Leveraging & Finance Strategies
- Prospective Buyers Articles
- Regional Buying Tips
Cultural Arts
- People of Influence
- Places (restaurants, attractions, events)
- Works (art, food & festivals)
Featured Destinations
- Photos – land, sand, ocean, people, culture Demographic FAQ’s
- Service Professionals – Real Estate Agents, Financial Brokers, Attorneys, Plumbers, Medical
- Retail & Designs – Interior, Construction, Lighting, Export, Import & Restaurants
- Purchase Conditions – Tax Laws, Terms, Rules & Regulations
Advertisers/Advertorials
- Real Estate Agents, Financial Brokers, Property Developments
- Home Sales, Long-Term Rentals, Villas
- Services Providers, Designers
- Retail/Service Providers – restaurants, universities, airlines, resorts, spas, tourism, golfing
Download Our Media Kit
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